Meows n’ Roastery

Cat Cafe Coffee Shop

Identity Design Brand Design • Product Design

Adobe Illustrator • Adobe Photoshop

Purr-fect place to stop by! Grab a cup of coffee, and maybe a cat too!


branding

Meows n’ Roastery, a fun and cheerful cat cafe that would be located in Charlotte, NC. This cat cafe that doubles as a roastery and as such both are represented in the logo. The font utilized for this project is Optima and the color scheme is that of natural and slightly darker tones with a light accent color. The pallet was definitely by no means minimal, it utilized a forest green, burnt orange, dark purple, light brown, and pale pink as the accent. I wanted to make the overall branding for this company something playful yet sophisticated.

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packaging

packaging

The packaging of this brand is anything but minimal and utilizes various patterns to keep the packaging busy but not too distracting. Each coffee bag differs in color and intensity based on the strength of the coffee, getting progressively darker with the roast. Each product represents the companies overall energy, lively and professional with a fun little twist to still showcase it doubling as a cat café.